You do not need to add an email campaign each time you want to send an email. Think of your email campaigns as a folder that you group together similar emails. Select the “Start New Email” button next to a previously created email campaign to start a new email.
To add an email campaign:
1. Go to Email Campaigns on the main navigation menu.
2. Click on the Add Email Campaign link icon OR if you want to reuse an email campaign that has
already been sent out, click on Start New Email where that email campaign is listed.
Once you have clicked the “Add Email Campaign” it will navigate you to the campaign configuration settings
After completing the settings it will take you to the 5 step email publishing process.